Welcome to our full review of the IMILAB W13 Smartwatch, a budget-friendly wearable that has been generating quite a buzz in the market of smartwatches. In this in-depth analysis, we’ll dive deep into every aspect of this sleek and feature-packed smartwatch. Despite its wallet-friendly price tag, which hovers around the $70 mark, the W13 is crammed with an impressive array of features, and its aesthetics are nothing short of elegant.

IMILAB W13 Review: A Closer Look at Your Next Smartwatch

We’ll begin by unboxing, examining its packaging, and discovering what awaits inside. We’ll explore the design and build quality and customization options, and the stunning 1.43-inch AMOLED screen will also be on our radar. Also, We’ll delve into the smartwatch’s battery life, then transition to an exploration of the IMILAB W13’s features, from the control center to how this smartwatch performs during various activities, even Bluetooth calling capability. We’ll put all these features to the test.

IMILAB W13 Review: A Closer Look at Your Next Smartwatch

Finally, we’ll conclude with our final thoughts and recommendations regarding the W13 Smartwatch summarize the pros and cons, and who would benefit most from this device, and provide our overall verdict. So, whether you’re considering the IMILAB W13 as your next smartwatch purchase or simply curious about its capabilities, our comprehensive review aims to provide all the information you need to make an informed decision. Let’s dive into the world of this Smartwatch and see if it truly lives up to its promises.

IMILAB W13 Features

  • Metallic Premium Build with Brushed metal finishes
  • 1.43″ AMOLED Screen, 2 Always On Display Dials
  • Watch Faces & Menu Style
  • Voice Assistant, Built-in Games
  • IP68 Waterproof
  • 3 Days Battery Life, Magnetic Charging
  • Making & Answer Calls via Bluetooth
  • Health and Fitness Insights
  • 100-Sport Modes
  • Imilab Fit Health Suite
IMILAB W13 Review: A Closer Look at Your Next Smartwatch

Unboxing the IMILAB W13

The unboxing experience of IMILAB W13 sets the stage for what’s to come. The packaging is sleek and modern, with the product prominently displayed on the front, giving you a glimpse of the smartwatch’s design. As you lift the lid, you’ll find that IMILAB has paid attention to the details, ensuring that the user experience begins on the right note.
The star of the show, the IMILAB W13, takes center stage upon opening the box. It’s elegantly placed to showcase its design, making a strong first impression. Beneath the smartwatch, you’ll find a user manual. The watch comes with a dedicated USB charging cable connects to the watch magnetically, ensuring a secure fit. IMILAB goes the extra mile by including an additional strap in the box. It’s a textured silicone strap with a vibrant color (such as orange), adding a dash of style to your smartwatch.

IMILAB W13 Review: A Closer Look at Your Next Smartwatch

As you unbox the IMILAB W13, you’ll likely be struck by its design and build quality. The smartwatch looks and feels premium, which is remarkable given its budget-friendly price point. The AMOLED screen is clear and vibrant, making the watch faces pop with color.
The magnetic strap is a standout feature, not only for its comfort but also for its secure fit. You can put it on your wrist with confidence, knowing it won’t easily slip off during your daily activities, including workouts. In the next sections, we’ll delve deeper into the design and build quality of the IMILAB W13, exploring its various features and functionalities.

Design and Build Quality

First impressions matter, and the IMILAB W13 certainly makes a strong one with its sleek and modern design. The watch’s rounded shape and thin profile give it a modern look that blends seamlessly with various styles. The focal point of the W13’s design is its 1.43-inch AMOLED screen. The 45.5mm watch face is elegantly framed by a CNC-cut metal bezel. The attention to detail is astonishing, giving the watch a luxurious and sophisticated appearance. This attention-grabbing detail elevates the W13’s aesthetic to a level rarely seen in the sub-$100 price range.

IMILAB W13 Review: A Closer Look at Your Next Smartwatch

Despite its budget-friendly price tag, the IMILAB W13 doesn’t compromise on material quality. This durability is not just about physical toughness; it’s also about longevity. The choice of materials ensures that the smartwatch can handle occasional bumps and scratches without showing signs of damage. IMILAB understands that a smartwatch should be a long-term investment. So, I can say the build quality is impressive, with a solid feel and a well-finished appearance. It even surpasses some pricier Xiaomi models in terms of build quality.

IMILAB W13 Review: A Closer Look at Your Next Smartwatch

One of the standout features of the IMILAB W13 is its magnetic strap. Beyond its aesthetic appeal, the 22mm magnetic strap offers exceptional comfort and security. How many times have you worried about your watch falling off during a vigorous workout or a swim? With the W13’s magnetic clasp, those worries become a thing of the past.

IMILAB W13 Review: A Closer Look at Your Next Smartwatch

While touchscreens are intuitive, sometimes having physical controls can enhance the user experience. That’s where the digital crown on the IMILAB W13 comes in. This small but impactful addition allows for easy navigation through the watch’s features and functions. The crown can be pressed to access various features quickly from basic navigation to scrolling through menus and customizing watch faces. In addition to the digital crown button has a button on the side of the watch for sports modes.

Additionally, on the left side, there is a speaker hole carefully placed to optimize audio quality. Equally important in the audio equation is the microphone design, that excels in capturing clear voice input. The heart rate sensor has been upgraded to protrude slightly. Directly above it are four magnetic charging pins. This design adjustment contributes to a thinner profile compared to the standard watches, making it more comfortable to wear.


The IMILAB W13 Smartwatch boasts an IP68 waterproof rating, signifying its ability to withstand sweat and occasional splashes of water. While this level of water resistance is ideal for everyday activities, it’s important to note that the watch is not designed for swimming. Exposing it to prolonged submersion or any type of hot water or salt water can potentially cause both short-term and long-term damage. Given that the watch features a speaker and a microphone, it’s advisable to err on the side of caution and avoid exposing it to water whenever possible.

However, if the watch does come into contact with water, it’s recommended to take swift action. To prolong its lifespan and ensure optimal performance, it’s advisable to thoroughly dry the watch after any water exposure before attempting to use it again. By following these precautions, you can enjoy the W13 Smartwatch for an extended period without concerns about water-related damage.

Display Quality

The display of a smartwatch plays a pivotal role in delivering a captivating user experience. The IMILAB W13 Smartwatch boasts a 1.43-inch AMOLED screen with a resolution of 466*462 pixels and 326ppi, it occupies an impressive 85% of the watch’s front surface, which is notably larger than most competitors in its category. It offers a level of screen real estate that’s not often seen in smartwatches of its class. Moreover, the display quality is top-notch. Thanks to its high resolution and AMOLED technology, the colors are vibrant, the text is crisp, and everything appears exceptionally smooth, with the ability to produce deep blacks and high contrast. This results in vibrant and eye-catching colors on the available watch faces.

IMILAB W13 Review: A Closer Look at Your Next Smartwatch

Also, The screen not only showcases vibrant colors but also offers exceptional brightness and clarity, ensuring that information is readily accessible even in bright outdoor conditions. While official brightness levels are not disclosed, it’s safe to say that this display can reach up to 500 nits, similar to high-end alternatives. So, you don’t have to worry about anything. Just keep it at 30-50% brightness to save battery without straining your eyes.

IMILAB W13 Review: A Closer Look at Your Next Smartwatch

Multi Watch Faces

Watch faces are more than just a way to tell time. They’re a window into personal style and functionality. The IMILAB W13 comes with a stunning AMOLED screen, which serves as a canvas for a wide array of watch faces. With over 100+ watch faces to choose from on the App and some are built into the watch, there’s something for everyone.

With just a few taps on the crown button, you can switch between different watch faces to match your mood, outfit, or activity. The process is seamless and allows you to express yourself in real time. If you’re a fan of the timeless elegance of analog watch faces, you’ll find plenty of options that mimic the classic hands and dials of traditional watches. On the other hand, if you lean towards a more modern and minimalist aesthetic, the digital watch faces offer a sleek and information-rich design. Moreover, if you seek a truly personalized touch, you can use your photos as a watch face background or select any wallpaper of your choice.

Always-On Display

One standout feature of the IMILAB W13’s AMOLED screen is the option for an “Always-On Display.” This means that even when the screen is in standby mode, a portion of it remains active to display essential information such as the time. Unlike traditional screens that go to sleep when not in use, AOD ensures that your watch face is constantly visible, providing real-time information at a glance. It offers two watch faces, allowing you to choose the one that suits your style and preferences from a digital or analog design. I would have liked more Always On display options.

IMILAB W13 Review: A Closer Look at Your Next Smartwatch

One concern with AOD has always been its impact on battery life. After all, keeping a screen on at all times can drain the battery quickly. However, the W13 tackles this challenge effectively. It employs advanced power management, ensuring that the AOD feature consumes minimal power, so you don’t have to sacrifice battery life for convenience.

IMILAB W13 Review: A Closer Look at Your Next Smartwatch

User Interface

The user interface of any device plays a crucial role in determining its overall usability and effectiveness. When it comes to the IMILAB W13 Smartwatch, the user interface is a pivotal aspect that ensures users can seamlessly access all of the smartwatch’s features and functionalities. The touchscreen functionality ensures easy navigation through menus and options.

One notable aspect of the user interface is the Control Center, which provides quick access to essential functions. Users can easily toggle features like the flashlight, menu styles, and Bluetooth connectivity. The presence of a brightness control ensures that users can adapt the screen’s visibility to their specific preferences.

IMILAB W13 Review: A Closer Look at Your Next Smartwatch

Users can swipe from the left to access their step and calorie data or swipe from the right to explore a list of supported workouts and health monitiring.

The main menu can be accessed by clicking the crown button, you will find heart rate and sleep monitoring, sports modes, settings, and other features that include capturing photos from the watch and music, weather, voice assistant, menu styles, phone, and more. And it’s good that it also includes simple games. Also comes in many styles to choose from, We find Striped six-square grid, grid style, and more, Each one allows you to navigate the menu in a different fashion but all of them seem to work just fine.

IMILAB W13 Review: A Closer Look at Your Next Smartwatch

AI Voice Assistant

The IMILAB W13 integrates seamlessly with popular voice assistants like Google Voice Assistant and Siri. This means you can issue voice commands directly from your wrist, streamlining tasks and getting quick answers to your questions. This feature adds a new dimension of convenience to the smartwatch experience. Moreover, the watch boasts an integrated speaker, facilitating two-way voice communication with the AI assistant.

Health and Sports Tracking

The IMILAB W13 boasts an array of functions designed to enhance your daily life. Monitoring your health is a priority, and the W13 makes it effortless. With 24/7 tracking of essential health metrics, you can keep a close eye on your well-being. By just Swipe you’ll find a comprehensive health control center. This center provides insights into various aspects of your health journey. Check your daily step count, calorie expenditure, and distance traveled with ease. The smartwatch compiles this data, allowing you to set and achieve fitness goals.

A standout health feature of the W13 is its heart rate monitoring capabilities. The smartwatch tracks your heart rate continuously, providing real-time insights into your cardiovascular health. This function proves invaluable during workouts, helping you maintain the optimal heart rate for your exercise regimen.

IMILAB W13 Review: A Closer Look at Your Next Smartwatch

Another vital health metric tracked by the W13 is blood oxygen levels. The watch constantly monitors your SpO2 levels, ensuring you’re adequately oxygenated. This is especially useful during physical activities or high-stress situations, helping you maintain peak performance and well-being.

IMILAB W13 Review: A Closer Look at Your Next Smartwatch

Also, IMILAB W13 comes equipped with a reliable pedometer that accurately tracks your steps throughout the day. It provides valuable insights into your daily activity levels, making it an excellent companion for those aiming to achieve their fitness goals. Additionally, the built-in sleep monitor helps you understand the quality of your rest. By analyzing your sleep patterns, it offers suggestions for improving your sleep quality, ensuring you wake up refreshed and ready to tackle the day.

IMILAB W13 Review: A Closer Look at Your Next Smartwatch

The sensors are designed to provide users with full health tracking. These sensors monitor heart rate, oxygen levels, and sleep patterns. One notable feature is the sedentary reminder, which prompts wearers to stand up and move around, making it an essential feature for individuals leading predominantly sedentary lifestyles. However, it’s essential to keep in mind that, while convenient, relying solely on a budget device for health tracking may not be as accurate as dedicated medical devices or more expensive smartwatches.

Sports Modes

The IMILAB W13 doesn’t limit you to basic step counting; it opens up many possibilities with its extensive list of sports modes. If you’re a fan of hitting the pavement or trails, the “Running Outdoors” mode on the IMILAB W13 is a must-try. It tracks your distance covered, the time elapsed, and calories burned, giving you valuable insights into your outdoor runs. Step counting, on the other hand, appears to be slightly underestimated when compared to dedicated step counters.

IMILAB W13 Review: A Closer Look at Your Next Smartwatch

The watch’s workout and running modes are especially noteworthy, offering specialized features for tracking outdoor activities with precision. The W13 takes your fitness regimen to the next level by providing real-time data on your workouts. From monitoring your heart rate during high-intensity intervals to tracking your pace during a long run, this smartwatch ensures you stay on top of your fitness game.

For those who prefer lifting weights and building muscle, the “Strength Training” mode is designed to help you monitor your strength workouts. Keep an eye on your workout duration and the intensity of your sessions. What sets the IMILAB W13 apart is its impressive collection of over 100 sports modes. From cycling and hiking to dancing and martial arts, this smartwatch covers an extensive range of activities. You’ll likely find your favorite sport among the options. To maximize your fitness journey, the W13 is seamlessly integrated with the IMILAB Fit app.

Smartphone Integration – IMILAB Fit App

This budget-friendly yet feature-packed smartwatch is compatible with both Android and iOS devices, making it accessible to a wide range of users and this isn’t done only with the IMILAB Fit App. This App is an essential companion for anyone seeking to take control of their health and fitness journey. Designed to work seamlessly with the IMILAB W13 Smartwatch, this app brings a wealth of features to your fingertips.

Before delving into the app’s features, you’ll need to ensure that your IMILAB W13 Smartwatch is properly paired with the IMILAB Fit App. The initial setup is straightforward, requiring only a few simple steps. Once paired, your smartwatch will sync its data with the app, allowing you to track your progress over time.

One of the primary functions of the IMILAB Fit App is tracking various health metrics. With the IMILAB W13 Smartwatch on your wrist, the app provides real-time updates on essential health data. From monitoring your heart rate throughout the day to measuring your blood oxygen levels, you can gain valuable insights into your overall well-being.

Setting achievable fitness goals is a crucial step in any fitness journey. The IMILAB Fit App makes this process easy and personalized. You can customize your goals for steps taken, calories burned, and exercise duration. For those who enjoy structured workouts, the app offers a comprehensive way to track your exercise routines. It records data from various workouts, including running, strength training, and more. You can review detailed workout summaries, including distance covered, calories burned, and heart rate zones reached.

While the KS Pro impresses in many aspects, there is one notable downside, the lack of built-in GPS. This means the watch relies on your smartphone’s GPS for location tracking during exercises. While this may not be a deal-breaker for many users, it’s worth considering if GPS functionality is a priority for you.

The IMILAB Fit App enables you to personalize your IMILAB W13 Smartwatch. You can choose from a diverse selection of watch faces to match your style and preferences. Additionally, you can adjust various settings, such as screen brightness and sedentary reminders, directly from the app. Also, allows you to manage notifications from your smartphone. You can select which apps send alerts to your smartwatch.

Bluetooth Calling Feature

The Bluetooth calling feature of the IMILAB W13 Smartwatch is a standout element of this budget-friendly wearable. It delivers on the promise of clear and reliable calls, making it a valuable tool for those who want to stay connected while on the go. One of the critical aspects of any Bluetooth calling feature is the quality of the microphone and speaker. When using the W13 for calls, you want to ensure that your voice is transmitted clearly to the person on the other end and that you can hear them without any distortion.

IMILAB W13 Review: A Closer Look at Your Next Smartwatch

During our testing, we found that the IMILAB W13 performed admirably in this regard. The built-in microphone effectively captured our voice, and the speaker on the watch delivered clear and audible sound. The ability to hear the person on the other end of the line is just as crucial as being heard, and the W13’s speaker didn’t disappoint. Also, the microphone effectively filtered out background noise, ensuring that our voice remained the focus of the conversation.

IMILAB W13 Review: A Closer Look at Your Next Smartwatch

Bluetooth calling isn’t just about audio quality; it’s also about maintaining a stable and reliable connection. The IMILAB W13 proved its mettle by maintaining a strong Bluetooth connection with our paired device throughout our tests. We experienced no unexpected disconnects or disruptions, even when moving around or changing environments. The range of the Bluetooth connection also impressed us. We could move several meters away from our connected device without losing the connection. This feature is particularly handy if you want to leave your smartphone in one room while you move around your home or office.

IMILAB W13 Review: A Closer Look at Your Next Smartwatch

Notifications & Messages

The IMILAB W13 ensures that you stay informed and connected throughout the day by providing clear and easily readable notifications. When paired with your smartphone, this smartwatch seamlessly syncs with it to display incoming calls, messages, and notifications from popular social media platforms like Facebook, WhatsApp, and Twitter, as well as other applications. With the W13 on your wrist, you won’t miss out on important messages or updates.

IMILAB W13 Review: A Closer Look at Your Next Smartwatch

Battery Life and Charging

The IMILAB W13 smartwatch offers an exceptional balance between impressive battery life and efficient charging. Boasts an impressive 300mAh battery life that sets it apart in the world of smartwatches. It comes equipped with a high-capacity battery that ensures you can enjoy extended usage for up to 3 days without the constant need for recharging. But, you have the flexibility to choose whether to prioritize certain features or conserve battery life.

To make the most of the W13’s battery life, it’s advisable to use it judiciously. You can optimize the smartwatch experience by enabling or disabling certain features based on needs. For instance, activating the “Always On Display” when necessary and turning it off when not needed can significantly extend battery life. If you off all notifications and receive messages, it might last 4 days. This puts the W13 on par with watches from other well-known brands, even those at a higher price point.

When it comes to recharging the IMILAB W13, the process is efficient and hassle-free. The smartwatch is equipped with a magnetic charging cable that ensures a secure connection for charging. Simply attach the cable to the watch’s four pins, and it will start charging promptly which is done in just 2 hours for full charging.

Final Thoughts and Recommendations

After an in-depth exploration of the IMILAB W13 Smartwatch, it’s time to distill our experiences and insights into a final verdict. This budget-friendly smartwatch has certainly caught our attention with its combination of a stylish design, robust fitness tracking, and Bluetooth calling making it a versatile companion for daily life and workouts. Let’s dive into our final thoughts and recommendations.

IMILAB W13 smartwatch presents itself as an affordable alternative to premium brands, its features, build quality, and impressive battery life, stunning display, improved user interface responsiveness, into one attractive package make it a worthy contender in the budget-friendly smartwatch market. With a price tag of $70, the W13 offers an outstanding value proposition. It competes effectively with other smartwatches in its price range, such as those from Redmi and Amazfit.

IMILAB W13 Review: A Closer Look at Your Next Smartwatch

While the Smartwatch offers a host of impressive features and functionality, there are a few limitations worth noting. Firstly, the watch has limited support for third-party app notifications. While it excels in delivering core notifications like calls and messages, the ability to receive alerts from a wide range of third-party apps is somewhat restricted. Additionally, some users may find the workout list organization to be less than ideal due to an alphabetical disorder. It’s a minor inconvenience but worth mentioning for those who prefer an organized list. Lastly, while the watch is water-resistant with an IP68 rating, it lacks a dedicated swimming workout mode. it more than makes up for it with its features and affordability.

IMILAB W13 Review: A Closer Look at Your Next Smartwatch

So, suppose you’re in the market for a smartwatch priced around $70 and want an upgrade that offers a sleek design, stunning display, and remarkable battery life. In that case, the IMILAB W13 is worth considering. It’s a testament to how far IMILAB has come in the smartwatch industry and a promising sign of what’s to come. Also, you can use discount code IMILABSEP for Orders over $60 to get a USD10 discount on the IMILAB AliExpress Store.